This is no longer a secret for marketing specialists and graphic designers that the color has a major impact in successful marketing campaign. Particular colors provoke specific emotions and feelings in customers mind; as a result it motivates the purchase and establishes brand association. So here is the list of the most widely used colors and the associations the customers most probably have.
Red is the color of power, serves as attention grabber and moreover it retains the people’s attention, thus this is the most popular color in marketing. The only hint is to keep it in balance, do not overuse it!
Blue -trustworthy and cool – would you like your business to be associated with these words? Then the color of blue can be answer, combine it with some complimentary colors for the best results.
Pink – the first association: Barbie world, isn’t it? If your business is targeted young ladies, then this color is perfect for your marketing campaign: absolutely girlish and frilly
Yellow - very powerful tool will be yellow in your marketing promotion to grab your audience attention though it can be dangerous too. Applying yellow as your corporate color you are saying how confident you are in abilities of yours.
Green is very versatile hue symbolizing health, goodwill and environment on one hand. On the other hand customers feel pleased for this color is very inviting and warm. Along with this do not forget the color of money, so green is symbol of wealth as well.
Purple - would you like to be acknowledged as elegant and prestigious brand? Than purple is the answer for your business!
Gold - likewise purple symbolizes elegance but it also has effect of power on the customer. Once it is combined with green or purple, your business will be associated with wealth.
Orange - fun, cool, energy – are these words key ones in your business? Then orange should be your choice to get attention of your customers.
Brown - would you like your customers feel relaxed and comfortable once acquired you product or service? Then brown will be perfect match for your marketing campaign.
Black - is highly versatile hue, can be modern and traditional, exciting and relaxing. Choose appropriate complimentary color according to the nature of your business.
In case of Kpi.com we see blue as a corporate color which absolutely reflects the image of the company - trustworthy, reliable, and easy in use.
Now let’s look at the examples of how the colors mentioned above are successfully applied by business entities.
Red is corporate color for such big companies as BBC, CNN, McDonald’s, Google+, Coca - Cola - these all companies have been operating for long time and guess what? They are one of the major leaders on the market.
Blue is corporate color for such companies as Facebook, Twitter, Pepsi, Skype, HP - they are all being promoted as cool and user-friendly.
Pink - for sure again we are referring to Barbie and another bright example is Glam Media with young females mainly in their audience.
Yellow - let’s remember famous Selfridges, M&Ms, Best Buy - attention grabbing corporate colors.
Green - Greenpeace, Starbucks, British Petroleum - versatile color has its own purpose for each of the mentioned companies; Greenpeace- environmentally friendly, Starbucks - inviting and warm, British Petroleum - being promoted as safe to the environment.
Purple - Yahoo!, Milka, London 2012 - the customer will perceive these brands as elegant.
Gold - luxurious brands or products - golden card of Visa, Sobranie, and Alcohol beverages.
Orange - Nickelodeon, Fanta, Firefox - the customer associate such brands with energy and fun.
Brown - DoubleTree hotel, coffee houses or patisseries, UPS - relaxing and comfortable
Black - Harrods, Marcus Evans, Adidas - right combination and the business is elegant in one case, dynamic in another and energetic in third one.
As we briefly analyze the role of color in marketing it becomes clear how critical it is to be careful with color choice in the marketing campaign.
What color would you prefer to select for your business?
Red is the color of power, serves as attention grabber and moreover it retains the people’s attention, thus this is the most popular color in marketing. The only hint is to keep it in balance, do not overuse it!
Blue -trustworthy and cool – would you like your business to be associated with these words? Then the color of blue can be answer, combine it with some complimentary colors for the best results.
Pink – the first association: Barbie world, isn’t it? If your business is targeted young ladies, then this color is perfect for your marketing campaign: absolutely girlish and frilly
Yellow - very powerful tool will be yellow in your marketing promotion to grab your audience attention though it can be dangerous too. Applying yellow as your corporate color you are saying how confident you are in abilities of yours.
Green is very versatile hue symbolizing health, goodwill and environment on one hand. On the other hand customers feel pleased for this color is very inviting and warm. Along with this do not forget the color of money, so green is symbol of wealth as well.
Purple - would you like to be acknowledged as elegant and prestigious brand? Than purple is the answer for your business!
Gold - likewise purple symbolizes elegance but it also has effect of power on the customer. Once it is combined with green or purple, your business will be associated with wealth.
Orange - fun, cool, energy – are these words key ones in your business? Then orange should be your choice to get attention of your customers.
Brown - would you like your customers feel relaxed and comfortable once acquired you product or service? Then brown will be perfect match for your marketing campaign.
Black - is highly versatile hue, can be modern and traditional, exciting and relaxing. Choose appropriate complimentary color according to the nature of your business.
In case of Kpi.com we see blue as a corporate color which absolutely reflects the image of the company - trustworthy, reliable, and easy in use.
Now let’s look at the examples of how the colors mentioned above are successfully applied by business entities.
Red is corporate color for such big companies as BBC, CNN, McDonald’s, Google+, Coca - Cola - these all companies have been operating for long time and guess what? They are one of the major leaders on the market.
Blue is corporate color for such companies as Facebook, Twitter, Pepsi, Skype, HP - they are all being promoted as cool and user-friendly.
Pink - for sure again we are referring to Barbie and another bright example is Glam Media with young females mainly in their audience.
Yellow - let’s remember famous Selfridges, M&Ms, Best Buy - attention grabbing corporate colors.
Green - Greenpeace, Starbucks, British Petroleum - versatile color has its own purpose for each of the mentioned companies; Greenpeace- environmentally friendly, Starbucks - inviting and warm, British Petroleum - being promoted as safe to the environment.
Purple - Yahoo!, Milka, London 2012 - the customer will perceive these brands as elegant.
Gold - luxurious brands or products - golden card of Visa, Sobranie, and Alcohol beverages.
Orange - Nickelodeon, Fanta, Firefox - the customer associate such brands with energy and fun.
Brown - DoubleTree hotel, coffee houses or patisseries, UPS - relaxing and comfortable
Black - Harrods, Marcus Evans, Adidas - right combination and the business is elegant in one case, dynamic in another and energetic in third one.
As we briefly analyze the role of color in marketing it becomes clear how critical it is to be careful with color choice in the marketing campaign.
What color would you prefer to select for your business?
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